Now What Academy

The most comprehensive program to change your toxic thinking and develop piece of mind, at any time.  

The Now What Academy program will teach you how to pause at disastrous moments, reframe toxic thinking and develop more meaningful relationships with every person you come into contact with, including your amazon delivery person!

Over 450 lives have changed with NWA


NWA is a right fit if you are a:

  • mother who has literally lost your mind in parenting and partnership (as in who am I sleeping next to these nights?)
  • single woman with ambition and desire to get what you want because your tired of settling for a life that doesn’t fulfill you
  • woman who is feeling hopeless, your world is falling apart and you can’t think straight
  • proud empty nester wanting to reinvent your life 

"Tamar and Lane made every step of this unfamiliar process, more manageable...and dare I! 


I can proudly say, I am no longer setting myself up for failure. I am taking care of me, and it feels great. They taught me the self-effort required for improvement, while simultaneously providing the support, guidance and tools to navigate this challenging journey."

Kerrisa Moore

By the end of this program you will have:

☑️ Clarity & Direction

Wake up every day knowing what the f*ck you want out of life and how to get it. 

☑️ New Belief System

Develop a new easy way of thinking, without toxic thoughts.

☑️ Growth Mindset

Become more flexible, loosen your tight grip and relax.

☑️ Emotional Awareness

Understand what you feel and why, and how not to carry the burden of everyone around you. 

☑️ Automated Habits

Learn how to break bad habits, eliminate the negative voice in your head and create new healthy habits effortlessly.

☑️ Brain Health

You'll sleep better and wake up feeling alive and ready to take on the day. 

But above all else... 

Now What Academy will give you the ability to pause at disastrous moments, reframe any toxic thinking and develop more meaningful relationships.


Flossie Njama

This program has increasingly helped me into digging deeper into my purpose. As a result, it has broadened my mindset as I continue on my life's journey! 


Paula Miller

I gained insight as to why I've failed to reach goals in the past: no clear plan, no one to hold me accountable, and why excitement alone isn't enough to carry us through to achieve that goal.


Cheryl Gifford

"This program provided me the clear understanding of our ability to change our minds (and therefore our lives), as well as how to do that."

Be First to Know When The Doors to Now What Academy Open!




Learn how to disconnect from the noise around you and tune in to what's happening in your mind, body, and soul. We'll teach you how to:

  • Clear your mind with meditation & hypnosis.
  • Align your vision with your reality.
  • Overcome your limiting beliefs and develop a growth mindset. 
  • Tap into your emotional intelligence and unlock your untapped potential. 

It’s time to nurture yourself like never before.


Meet Lane & Tamar!

Your New Besties!

Learn More

Lane Kennedy and Tamar Medford have over 35 years of continuous sobriety between the two of them. They are on a mission to help women create a life so good for themselves they never want to go back to their old way of living. 

Lane Kennedy is a Certified Hypnotherapist, Human Potential Coach, a Hormone Cure Practitioner, and a DNA Coach. She is also a certified Mindfulness-Based Stress Reduction (MBSR) teacher and graduate of the Neuroscience Academy. Tamar Medford is a Certified Neuro Change Master Practitioner,  Performance Consultant, and Author.

Together they bring a blend of mindfulness, meditation, experience and neuroscience to instill profound lasting change. 

Amber Love 

"I did a hypnotherapy session with Lane and it has literally changed my life. It was the shift I needed to heal some childhood wounds and really embrace who I am today. I think that it was the missing piece to the puzzle that pushed me in the direction I needed to move into my authentic self.

The Neuro Change Program which is just part of The Now What Academy challenged me in a way that I needed. It really shifted my beliefs and thinking and was able to change my mindset in a positive way. I absolutely loved the Emotional Intelligence section and felt like this really helped identify my emotional awareness with myself and others. Amazing course all together. Tamar is an amazing facilitator and I highly recommend this program and think every person can benefit from it."

Cheryl Gifford

"This program provided me the clear understanding of our ability to change our minds (and therefore our lives), as well as how to do that. Changed my belief that the brain is hardwired to the knowledge that its soft wired. This information and these tools enable me to improve my life on a daily basis as well as big picture."

Andrea Sell

"I have found the course material to be very thorough and comprehensive. I like the blend of theory and practical exercises to help integrate the concepts we are learning. Taking this course has definitely helped me to get a better sense of the power of my mind and it has been eye-opening learning that I have had some fixed-mindset ideas which were keeping me blocked. Tamar has a strong passion to empower others to live their best life and I am sincerely grateful for the opportunity to learn from her.

Lane's hypnotherapy helped me break through a personal block I was experiencing at the time. The session flowed very easily and I was honestly surprised at what surfaced from my subconscious level in terms why I was feeling blocked. It was an emotional and powerful experience."



  • Access to 1 new module every week.
  • Access to Hypnosis and Group Meditation
  • Weekly live group coaching calls.
  • Online theory client portal.
  • Printable workbooks to dive into behaviour change.
  • Membership to the Community
  • Live group chat support